Durex is a British brand of condoms, personal lubricants, and related intimate products owned by the multinational consumer goods company Reckitt. The brand name is an acronym for "Durability, Reliability, and Excellence". Company Overview Parent Company: Durex has been owned by the British company Reckitt Benckiser since a £2.5 billion acquisition of its former parent, SSL International, in 2010. Market Position: Durex is the world's top-selling condom brand, with products available in over 150 countries and holding a significant share of the global market. Mission: Durex's stated mission is to "unleash the freedom to be your true sexual self" by fighting against shame and stigma and providing products that enhance the sexual experience and promote intimate wellness. History & Innovation: The brand originated with the London Rubber Company, established in 1915. Over its history, Durex has pioneered several advancements, including: - Developing and using electronic testing for quality assurance. - Introducing the first commercially available lubricated condoms. - Launching the first anatomically shaped condoms. - Introducing non-latex condoms made of synthetic polyisoprene. Product Lines Durex offers a wide range of products aimed at sexual health and wellness: Condoms: A diverse array of latex and non-latex condoms with varying features such as different sizes, shapes, textures (ribbed and dotted), and flavors. Personal Lubricants: Marketed under the "Play" range (and also the K-Y brand, which Reckitt acquired), offering various water-based and silicone-based options. Sex Toys: A selection of items including battery-powered vibrating rings and personal massagers.