TENA is the world's leading brand in bladder weakness and continence care, providing products and solutions for individuals and healthcare professionals in over 90 countries. The brand is a subsidiary of Essity, a global hygiene and health company headquartered in Stockholm, Sweden. Company Overview TENA, founded in 1960, has over 60 years of experience in developing solutions that help people manage incontinence discreetly and confidently. The brand operates as a key part of Essity's Personal Care business area, which achieved over USD 1 billion in sales from the TENA brand alone. Parent Company: Essity, a leading global hygiene and health company that develops, produces, and sells Personal Care, Consumer Tissue, and Professional Hygiene products. Mission: To improve the lives of people living or working with bladder weakness or incontinence around the world by minimizing the impact of incontinence on their everyday lives and helping them live with dignity and confidence. Market Position: TENA is the global market leader in incontinence products, with a market share about twice the size of its nearest competitor. Target Audience: TENA serves men, women, family caregivers, and healthcare professionals, providing tailored solutions for various needs and levels of incontinence. Products and Solutions TENA offers a comprehensive range of products and services designed to ensure users stay dry, secure, and confident. Absorbent Products: This core offering includes a wide variety of items such as discreet liners, pads, protective underwear (pants), and briefs for different levels of leakage and user needs. Skincare Products: TENA also provides an assortment of skincare products, wet wipes, and wash gloves to maintain skin health in individuals managing incontinence. Digital Health Technology: Innovative solutions include TENA SmartCare, a change indicator for incontinence products, and the TENA Solutions program for nursing homes, which uses analysis tools and training to improve care efficiency and well-being for residents. Sustainability and Responsibility TENA is committed to sustainability through its "TENA Protects Program," focusing on social and environmental responsibility. Environmental Efforts: The company strives to reduce its environmental footprint by using responsibly sourced fiber (FSC® or PEFC™ certified) and aiming for 85% recyclable packaging by 2025. All European factories run on purchased renewable electricity. Social Impact: The brand works to break down taboos and stigmas surrounding incontinence through open dialogue, education, and innovative products that enhance the dignity and quality of life for millions of people and caregivers.