Missoni is a prestigious Italian luxury fashion house headquartered in Varese, Italy, celebrated for its artisanal craftsmanship and innovative use of colorful, patterned knitwear. Founded in 1953 by Ottavio "Tai" and Rosita Missoni, the brand evolved from a small knitting workshop into a global lifestyle symbol defined by its iconic zigzag motifs, stripes, and vibrant geometric patterns. Core Identity and Design Heritage The "Missoni look" is instantly recognizable through its psychedelic patterns and multicolored waves. The brand's philosophy centers on a "union of knitwear and colours," which it has successfully transformed into a broad lifestyle aesthetic. Signature Elements: Zigzag decorations, thin stripes, and an unhesitating use of color. Artisanal Tradition: The brand emphasizes a balance between traditional craftsmanship and contemporary experimentation. Company Structure and Governance Missoni is a private company that remains largely under family control, though it has recently integrated outside investment. Ownership: The Missoni family owns 58.8% of the shares, while the investment fund Fondo Strategico Italiano (FSI) acquired a 41.2% stake in 2018 for approximately €70 million. Leadership: Following the retirement of Angela Missoni as creative director, the brand has seen recent shifts. Alberto Caliri was reappointed to the creative director position in October 2024. Human Resources: The company employs approximately 447 people and is headquartered in Sumirago, Italy. Key Business Segments Beyond its primary high-end ready-to-wear lines, Missoni operates several specialized divisions and licensed categories: Missoni Ready-to-Wear: Offers comprehensive women's and men's apparel, including jackets, sweaters, cardigans, and dresses. Missoni Home: Launched in 1983 and overseen by Rosita Missoni, this brand focuses on furniture, textiles, and accessories, often collaborating with partners like Paolo Stella and Piero Lissoni. Missoni Sport: Relaunched in 2022 as a wellness and comfort line, positioned at a lower price point than the main label. Licensing: The brand extends its aesthetic into eyewear (with Safilo), watches (with Timex Group), and fragrances (held by Estée Lauder). Real Estate & Hospitality: The company has ventured into residential real estate with projects like Missoni Baia in Miami and the Urban Oasis in Dubai, alongside the Missoni Resort Club project for luxury beach clubs. History and Evolution 1953: Ottavio and Rosita Missoni set up a knitting workshop in Gallarate. 1958: The first collection under the Missoni label debuted in Milan. 1967: A controversial show at Pitti Palace, where thin lamé blouses became transparent under lights, caused a sensation and increased brand recognition. 1998: Angela Missoni succeeded her mother as creative director. 2011: A highly successful mass-market collaboration with Target brought the brand's aesthetic to a wider audience, with items selling out in 24 hours. 2025: Founder Rosita Missoni passed away at the age of 93.