NUXE is a prominent French cosmetics group and a pioneer in natural-origin cosmetology, combining botanical ingredients with pharmaceutical-grade standards. Founded by Aliza Jabès, the company has grown from a small Parisian research laboratory acquired in 1990 into a global "love brand" present in roughly 60 to 74 countries. Core Company Profile Establishment and Headquarters: While some sources trace its roots to 1964, the modern brand was established when Aliza Jabès acquired the laboratory in 1990. It is headquartered in Boulogne-Billancourt, France. Ownership and Scale: NUXE is a private company. In 2019, the Belgian holding company Sofina acquired a 45.1% stake to accelerate international expansion, particularly in Asia. Key Figures: The company has approximately 800 to 1,732 employees globally and reported a turnover of €275 million in 2018. Business Model: NUXE operates as a manufacturer and retailer, distributing products through pharmacies, drugstores, parapharmacies, and online. It also operates over 60 spas worldwide. Research and Innovation NUXE maintains its own formulation laboratory and a manufacturing factory in Brittany, France. Patents: The brand is highly innovative, holding over 40 to 45 patents. Formulation Standards: Products are characterized by a high percentage of natural-origin ingredients, using vegetable oils (such as Macadamia, Argan, and Borage) rather than mineral oils. They avoid synthetic dyes and ensure products are tested under dermatological control. Clean Beauty: The company focuses on an "eco-design" approach, emphasizing reusable and recyclable packaging. Iconic Product Ranges Huile Prodigieuse®: Launched in 1991, this multi-purpose dry oil is NUXE's most legendary product; one bottle is reportedly sold every 11 seconds globally. Anti-Aging Innovations: Notable lines include Merveillance Lift, Nuxuriance Ultra, and the Super Serum [10]. Other Key Lines: Rêve de Miel (honey-based lip and body care), Crème Fraîche de Beauté (moisturizers), and NUXE Sun (sun protection). Corporate Social Responsibility (CSR) NUXE is involved in several global environmental and social initiatives: Water Access: Partnered with the 1001fontaines association to install drinking water stations in Cambodia and Madagascar. Environmental Protection: Sponsoring beehives with Un Toit pour les Abeilles in the Vosges region and partnering with OCEANOPLASTIC to remove plastic waste from the Caribbean Sea. Social Support: Recently launched the EndoPRO program to support employees with endometriosis and partners with the GoodPlanet Foundation to support female farmers.