EVE LOM is a British luxury skincare brand founded by the renowned facialist Eve Lom in London in 1985. The company is built on the philosophy that the secret to radiant, glowing skin begins with a perfect cleanse. Company Overview Core Philosophy: The brand emphasizes a "less-is-more" approach to skincare, focusing on the importance of proper cleansing and exfoliation as the foundation for healthy skin. Key Product: Its most famous product is the original, multi-award-winning Cleanser balm, which has remained a cult favorite and best-seller for decades. Ingredients & Innovation: EVE LOM products combine naturally-derived botanical ingredients and essential oils (like clove, eucalyptus, and chamomile) with sophisticated science to create luxurious, high-performance, and multi-functional solutions. Ownership: The company was acquired by Yatsen Holding Limited, a China-based beauty group, from Manzanita Capital in March 2021. Global Presence: EVE LOM products are sold through a high-quality global distribution network, including e-commerce channels worldwide. The Ritual EVE LOM promotes a holistic, spa-like ritual rather than a quick routine. This often involves a specific facial massage technique paired with their products and a warm, wet muslin cloth to boost circulation and achieve a deep cleanse, transforming daily skincare into a mindful wellness experience.