Founded in 1966 by Spanish designer Francisco Rabaneda y Cuervo (known as Paco Rabanne), Rabanne is a luxury fashion and beauty house headquartered in Paris, France. The brand is world-renowned for its avant-garde aesthetic, particularly its pioneering use of industrial materials like metal, plastic, and fiber optics in high fashion. Since 1987, the company has been owned by the Spanish conglomerate Puig. In June 2023, the brand underwent a significant rebranding, officially dropping "Paco" from its name to become simply Rabanne. Business Operations and Structure Ownership: Part of the Puig portfolio, a third-generation family-owned fashion and fragrance business based in Barcelona. Key Personnel: Creative Director: Julien Dossena has led the brand since 2013, bringing a vision of "progressive femininity" and athletic elegance to the house. Headquarters: Located at 17 Rue François 1er, Paris (75008). Product Categories: The brand operates across three main pillars: Ready-to-wear clothing, Accessories (including iconic metal bags), and Fragrances. In September 2023, the brand expanded into Make-up. Core Brand Identity Space Age Movement: Paco Rabanne was a central figure in the 1960s Space Age fashion movement, famously introducing pliers and wires into the couturier’s toolkit. Unconventional Materials: The brand's debut collection in 1966, "12 Unwearable Dresses in Contemporary Materials," used rhodoid, sequins, and plaques. Iconic pieces include the 1969 metal mesh dress. Modern Aesthetic: Under Julien Dossena, the brand blends "urban ease" with sculptural house codes, utilizing zipped jersey, second-skin knitwear, and transparent or soft metallic textiles. Fragrance and Beauty Heritage Fragrances are a massive commercial driver for the house, often ranking among global best-sellers. Historic Scents: The first fragrance, Calandre, was launched in 1969. Major Successes: Key franchises include 1 Million (launched in 2008), Lady Million (2010), Invictus, and Olympea. Recent Expansion: The 2023 makeup debut includes lip products, eye shadow palettes, and pigments. Sustainability and Innovation Ethical Sourcing: Rabanne emphasizes protecting biodiversity and favoring ethically sourced ingredients in its fragrances. Upcycling Heritage: The brand views itself as a pioneer of upcycling, citing the founder's use of toilet chains to manufacture metal bags in the 1960s. Modern efforts include reusable metallic fragrance boxes.