Armand Basi in Red Eau de Parfum 100ml

Armand Basi is a Spanish fashion and luxury lifestyle brand founded in Barcelona. The company originated as a high-quality knitwear workshop started by Mercedes Sabi in 1948, and the brand was officially launched by her sons, Armand and Josep Basi, in 1986. Company Profile Origin and Identity: The brand integrates a cosmopolitan, urban identity with Mediterranean roots, drawing strong inspiration from the culture and lifestyle of Barcelona. Product Range: Armand Basi offers a wide range of products for men and women, including clothing, footwear, bags, accessories, watches, sunglasses, home furnishings, and a prominent line of distinctive fragrances. Aesthetics: The brand is known for modern, contemporary designs that blend classic elements with bold, innovative styles, often involving soft tailoring and quality materials. Its current creative direction under Eva Basi and Joan Ros emphasizes a responsible, sustainable model of consumption, using local production and upcycled fabrics. Global Presence: The company has a significant international presence, with products sold in numerous countries across Europe, North America, and Asia through standalone boutiques, multi-brand stores, and e-commerce platforms. Parent Group: The Armand Basi brand is part of the larger Basi Group, a leading fashion distributor in the Iberian market that has also held licenses for other international brands like Lacoste, Nautica, and Cole Haan. The company targets young, independent professionals who appreciate elegance, originality, and sophistication in their lifestyle products.