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GLAM OF SWEDEN is a Swedish, family-owned beauty company that challenges traditional makeup sales with a unique "Pick & Mix" concept. They focus on offering high-quality products at competitive prices and strategically place them in everyday grocery retail environments for easy access. Company Profile Origin: Founded in 2014, the company is based in Tomelilla, Skåne, Sweden. Concept: The core idea is "beauty smartness"—providing a wide range of products (eyeshadows, mascaras, foundations, skincare, tools, etc.) that customers can select individually to create their own personalized combinations. Product Philosophy: They aim to be inspiring, simple, and immediate for their customers. All products are manufactured according to EU standards and are not tested on animals. Availability: Beyond their online presence, the brand is available in about 10 international export markets, with products found in supermarkets and major retail chains. Key Features Accessibility: By locating their displays in grocery stores, they make makeup a simple, integrated part of a customer's regular shopping routine. Innovation: The company describes itself as fast and responsive, capable of turning new ideas from sketches into reality quickly through collaborations with leading producers in China. Product Range: Their extensive product line includes a variety of makeup for face, eyes, and lips, as well as skincare items like face masks and accessories.