Naturaleza y Vida (often branded as NaturVital outside Spain) is a Spanish company specializing in natural and organic personal care products, with a primary focus on hair care. The company is formally registered as Acaya Naturaleza y Vida S.L. and is categorized as a privately held Small to Medium Enterprise (SME) based in Spain.
Core Product Lines
The brand's products are designed for daily self-care and beauty, emphasizing the use of botanical extracts and organic ingredients. Key product categories include:
Hair Loss Treatments:
Includes specialized shampoos, tonics, and topical treatments containing phytoactive complexes, ginseng, saw palmetto, and caffeine to strengthen hair roots and encourage regrowth.
Certified Organic (Bio Ecocert) Care:
A range of shampoos certified by Ecocert, featuring formulations for hair fortification, anti-dandruff needs, and detoxifying actions for oily hair.
Specialized Hair Color Solutions:
Products tailored for specific hair tones, such as "Silver" masks and shampoos to neutralize yellowish tones in white or gray hair, and "Henna" shampoos for maintaining color.
Coloring Masks and Dyes:
Offers permanent dyes and temporary coloring masks in various shades like chestnut and blonde.
Corporate Sustainability and Ethics
Naturaleza y Vida emphasizes an eco-friendly and ethical approach to manufacturing:
United Nations Global Compact:
The company is a participant in the UN Global Compact, committing to principles in human rights, labor, environment, and anti-corruption.
Formulation Standards:
Many products are formulated without harsh chemicals, such as sulfates, parabens, silicones, phthalates, or mineral oils.
Environmental Commitment:
The brand utilizes recyclable packaging and adheres to cruelty-free practices.
Distribution and Market Presence
While headquartered in Spain, the company has a global distribution network:
E-commerce:
Products are widely available through international retailers like Amazon UK, Galaxus, and Ubuy.
Global Reach:
Its products are sold in diverse markets, including the UK, Mexico, Ethiopia, Burkina Faso, and Lesotho.