Sexy Hair is a professional hair care brand, founded in Los Angeles in the late 1990s and now owned by the German multinational consumer goods company Henkel. The brand is widely recognized in the professional beauty industry, particularly for its "big red can" of hairspray, and focuses on empowering self-expression through high-performance products. Company Overview & History Founding: Founded in 1998 (or 1999, according to some sources) by award-winning international stylist Michael O'Rourke. O'Rourke sought to create high-quality products that were not available in the salons he owned. Headquarters & Distribution: The brand is headquartered in Culver City, California, and its products are distributed in over 45 countries and 60,000 licensed salons across the U.S.. Acquisition: In 2014, Sexy Hair was acquired by Henkel, a global company with leading brands in beauty care, laundry & home care, and adhesive technologies. Mission: Sexy Hair believes that "sexy is more than just beautiful hair, it's a self-expression of style," and its products are designed to support bold styles for every hair type. Product Lines Sexy Hair offers several lines to address diverse hair needs, including those for which you listed specific products: Big SexyHair: The brand's most famous line, known for high-performance volumizing products like the Big Sexyhair Volumizing Treatment and Intense Hold Hairspray. The "big red can" of hairspray is the #1 selling professional hairspray in the U.S.. Curly Sexyhair: Specifically formulated for curly hair, this line aims to define curls and control frizz. Products you mentioned include the Curly Sexyhair Curl Defining Shampoo, Curl Enhancer Spray, and Curl Defining Conditioner. Healthy Sexyhair: This line is infused with ingredients like soya, cocoa, and argan oil to support hydration and nourishment, including the Healthy Sexyhair Beach Look Conditioning & Texturizing Spray. Sustainability and Social Responsibility As part of Henkel's global commitments, Sexy Hair has made strides in sustainability: - The company has aimed to transition its plastic packaging to use up to 100% Post Consumer Resin (PCR) materials. - Sexy Hair products are not tested on animals. - The company actively promotes mental wellness initiatives, leveraging its platform to advocate for mental health awareness.