Vitesse is a European dermo-cosmetic brand specializing in facial hygiene and anti-aging treatments. It is currently owned and managed by the Sodalis Group, a leading Italian multinational corporation in the beauty and personal care sector. Company Overview: Sodalis Group Vitesse benefits from the research and distribution power of the Sodalis Group, headquartered in Lodi, Italy. Strategy: Sodalis focuses on acquiring and revitalizing historical personal care brands (such as Tesori d’Oriente, BioNike, and Wash & Go). Market Position: Vitesse is positioned as a "masstige" brand—offering pharmaceutical-grade quality and dermatological expertise at accessible price points found in supermarkets and drugstores. Brand Philosophy and Innovation Vitesse is defined by its focus on scientific innovation for everyday skin needs. The brand is particularly recognized for: Micellar Leadership: Vitesse was among the first brands to democratize micellar technology, making micellar waters and wipes standard for high-efficiency, low-irritation cleansing. Mineral-Based Care: The Tri-Mineral Complex line is a signature of the brand, utilizing a blend of essential minerals (Zinc, Magnesium, and Copper) to energize skin cells and protect against environmental stress. Safety and Tolerance: All products are dermatologically and ophthalmologically tested. The brand offers specialized formulas for reactive skin, such as the "Sensitive" and "0%" lines (free from alcohol and parabens). Key Product Lines The Vitesse portfolio is built around three main pillars: Facial Cleansing and Makeup Removal: This is the brand's most successful segment. Cleansing Wipes (Toallitas): Tailored for specific skin types, including Normal, Mixed, Sensitive, and Micellar. These are popular for their convenience and effectiveness. Micellar Gel and Water: Products like the Gel Limpiador Micelar 3-en-1 combine cleansing, makeup removal, and toning into a single step. Tri-Mineral Milk and Toner: Large 400ml formats designed for a traditional, comprehensive daily cleansing routine. Anti-Aging Treatments: Vitesse 10 Anti-Aging: A specialized line of facial creams targeting the ten primary signs of aging, often enriched with vitamins and antioxidants. Specialized Sensitivity Care: Vitesse 0%: Formulated specifically for ultra-reactive skin, eliminating common irritants like alcohol, colorants, and harsh preservatives. Market Presence Vitesse has a dominant presence in the Spanish and Italian markets, where it is a household name in major retail chains and specialized pharmacies. It serves consumers looking for reliable, effective skincare routines without the high price tag of luxury brands.